TEMPORARY LIMITATIONS ON PRODUCT OFFERING TO HELP REDUCE LEAD TIMES
The past 12-18 months have created unprecedented industry volatility with material and labor shortages driving increased costs and robust demand increasing price. This unfamiliar market imbalance has created a tremendous backlog of orders and unforeseen manufacturing lead time extensions in the garage door industry. To help mitigate further lead time extensions and continue to be able to offer consistent delivery of complete products to our Amarr dealers, we cannot just hope that the market will balance itself.
We have taken many steps to improve our manufacturing processes, supply chain and transportation partnerships, but we need to take more aggressive product offering actions to provide timely service of quality products at competitive prices to you and the end consumers. Therefore, we will be implementing temporary restrictions of widths, stamps, and colors in our Amarr residential and commercial product offering beginning with all orders placed after 8pm EDT on Friday, July 16, 2021.
The following limited residential steel product offering is available:
- Traditional collections:
- For Lincoln, Heritage in single-, double- and triple-layer construction and Olympus, the following are available to order:
- Panel Designs: Short, Long, Flush
- Widths (12): 6’, 8’, 9’, 10’, 12’, 14’, 15’, 15’6”, 15’8”, 16’, 17’, 18’, 20’
- Colors (6):
- TW True White
- AL Almond
- ST Sandtone
- DN Dark Brown
- BL Black
- NT Walnut
- For Lincoln, Heritage in single-, double- and triple-layer construction and Olympus, the following are available to order:
- Carriage House collections:
- For Classica collection, the only limitation is:
- Odd height doors (any heights that require 18” or 21” tall sections) are only available in 6 colors: TW, AL, ST, DN, BL, NT
- For Classica collection, the only limitation is:
- For Carriage Court collection, the only offering limitation is:
- Available in only 3 colors: True White/White, Almond/White, Sandtone/White
- For Hillcrest and Heritage in single-, double- and triple-layer construction and Designer’s Choice, the following are available to order:
- Bead Board panels:
- Widths (12): 6’, 8’, 9’, 10’, 12’, 14’, 15’, 15’6”, 15’8”, 16’, 17’, 18’, 20’
- Long Bead Board, Recessed, Raised panels:
- Widths (4): 8’, 9’, 16’, 18’
- Colors (6) available for all carriage house panel designs:
- TW True White
- AL Almond
- ST Sandtone
- DN Dark Brown
- BL Black
- NT Walnut
- Bead Board panels:
See the below reference chart for the temporarily restricted residential product offering.
The product offering limitations for Amarr commercial products that will also be implemented for any orders placed after 8pm EDT on Friday, July 16, 2021 are:
- Amarr 2731 is only available in 3 colors: TW True White, AL Almond, ST Sandtone
- For Amarr 2743, 2742 and 2042, no door widths greater than 32’2” are available.
This product offering limitation does not impact any existing orders. While we understand the difficulties this temporary limitation of product offering creates, this offering covers 85% of our order demand volume. Our expectation is to be able to deliver complete doors while working to reduce lead times and to reevaluate the colors, stamps, and widths for reintroduction in the spring of 2022.